Amrit Atulya Pvt Ltd, the licensed owner of the Amrit Atulya brand and the website https://amritatulyaa.com/ ("the Site"), respects your privacy. Amrit Atulya Pvt Ltd is the controller responsible for processing your data, except where specified otherwise in this Privacy Policy. This Policy outlines:

• The type of information Amrit Atulya Pvt Ltd may collect when you access or use the Platform and avail of Services or purchase Products.
• How your data is collected and used by Amrit Atulya Pvt Ltd on the Platform.

As a visitor to the Platform, please read this Privacy Policy carefully. By accessing the Platform and its Products and Services, you agree to the collection and use of your data as described. You acknowledge providing your data voluntarily and that it is accurate and authentic. Amrit Atulya Pvt Ltd is not liable for any disputes or claims regarding the accuracy of your data. If you do not provide the required data or permissions, or if you withdraw consent, Amrit Atulya Pvt Ltd is not obligated to provide Services or sell Products, and your use of the Platform may be restricted.

If you grant third-party access to our Services/Products under your account, "user," "you," and "your" will include such third parties, and this Privacy Policy will apply to them. You are responsible for making third-party users aware of and adhere to this Privacy Policy, and you must indemnify Amrit Atulya Pvt Ltd against any claims from breaches by such third parties.

When and What Information We Collect

Amrit Atulya Pvt Ltd may collect personally identifiable information and sensitive personal data about you during the registration process or while providing Services/Products. This information may include your name, contact details, demographic profile, financial information, and browsing history on the Platform. We collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate the Platform or our Services/Products (including usage details, IP addresses, cookies, and other tracking technologies).

Amrit Atulya Pvt Ltd will only collect personally identifiable information through voluntary registration, online surveys, or a combination thereof. The Platform may contain links to other websites, for which Amrit Atulya Pvt Ltd is not responsible regarding privacy practices.

How We Use the Information We Collect

Amrit Atulya Pvt Ltd uses your personal information for the following lawful purposes:

• To provide personalized features on the Platform.
• To offer promotional content through the Platform and other channels.
• To share information with business associates and partners for Services/Products requested by you.
• To preserve transaction history as per existing laws.
• To use contact information for internal product improvement, surveys, contests, and promotional materials.
• To serve promotional and advertising materials via display advertisements through the Google Ad network.

Aggregated customer transaction data may be shared with partners for enhancing website features, merchandising, or creating new Services/Products. Amrit Atulya Pvt Ltd may also process and share data with its entities and third parties with business or contractual dealings.

With Whom Your Information Will Be Shared

Amrit Atulya Pvt Ltd does not rent, sell, or share your personal information, except as necessary to complete a transaction with you or as required by law. Information may be shared with business associates and partners to provide requested Services/Products. Aggregate consumer information may be shared with partners or third parties for analysis, marketing research, and creating new features.

How Do We Protect Your Information

Amrit Atulya Pvt Ltd employs appropriate physical, electronic, and managerial procedures to protect against the loss, misuse, and alteration of your information. Servers are accessible only to authorized personnel, and your information is shared on a need-to-know basis. Despite efforts to safeguard your information, transmissions over the Internet cannot be made absolutely secure. In case of suspected data breaches, please contact Amrit Atulya Pvt Ltd immediately.

Retention of Your Information

Amrit Atulya Pvt Ltd retains your personal information as long as necessary for using our Products/Services, or as required by law. Retention periods vary based on data type and purpose. Even after deletion, data may persist on backup or archival media for audit, legal, tax, or regulatory purposes.

Children and Disabled Person

Amrit Atulya Pvt Ltd does not provide Services/Products directly to children under 18 or collect their data without verifiable parental consent. Legal guardians assume responsibility for the conduct of children or disabled persons using Amrit Atulya Pvt Ltd’s Services/Products. If a child or disabled person submits data without consent, Amrit Atulya Pvt Ltd will delete the data upon request.

Your Rights and Choices

You may request to:

• Opt out of data collection or usage, including cookies and marketing purposes.
• Access, delete, or anonymize your information.
• Change or edit submitted information.
• Withdraw consent or alter preferences.
• Nominate a person to act on your behalf in case of death or inability.

Changes to Privacy Policy

Amrit Atulya Pvt Ltd reserves the right to update this policy at any time. Changes are effective immediately upon posting to the Platform. You are responsible for staying updated on any changes. If you disapprove or withdraw consent, you should cease using the Platform.

Selling your data is against our policy. We track events and share them with third-party analytics partners to provide better Services/Products.